Bribing DJs to Play Your Music: Is it a Good Idea?

In our last blog post, we mentioned that one of the ways in which you can take your music career to the next level is by paying DJs to play your music frequently. As expected, that suggestion has aroused a great deal of controversy among readers, with some strongly feeling that it is not a good idea. Against that background, we have decided to tackle that issue on its own – as we try to figure out whether or not it is a good idea to bribe DJs for them to be playing your music more frequently.

Here is the truth of the matter: whether bribing DJs to play your music more frequently is a good idea or not depends on the context you are operating within. It more specifically depends on what is considered ‘best practice’ within the market you are operating. You see, there are some markets where musicians routinely bribe DJs for them to play their music more frequently. It is treated casually – you know, just the way a new GM dealer could pay an established dealer for the latter to teach him how to use the GMGlobalConnect portal. In such a market, if you decide not bribe the DJs,  chances are that they will not give a lot of airplay to your music (even if it is truly good music). They could even start giving negative reviews to your music, and generally cricizing it. Therefore your music career will fail to take off, simply because you decided not to give money to the influential DJs.

On the other hand, there are markets where bribing DJs is frowned upon. In such markets, the DJ could even out you, for attempting to bribe him to play your music more. Within that context, it is assumed that if you have to bribe DJs to play your music, then it is not good music. If you are operating in such a market, then, by all means, you should not even consider giving an inducement for a DJ to play your music more.

4 Ways to Take Your Music Career to the Next Level

If you wish to take your music career to the next level of success, you need to consider doing the following things:

  1. Produce truly good music, consistently: This has to be the starting point in all this. You will never succeed in your music career if you keep on coming up with mediocre music. You need to listen deeply to the music (by other musicians) that is considered to be ‘good’, and understand what differentiates it from mediocre music. Then you need to ensure that all the hits that you come up with in the future have all the characteristics of ‘good’ music. Only then you would be on track towards attain true success in your music career.
  2. Organize live concerts: The idea here is for you to bond with your fans, which is another important cog in the music success gear wheel. Even if you don’t make a great deal of money from the live performance gigs, it would give you a chance to interact directly with fans, and to create life-long memories in the fans’ minds.
  3. Introduce your music to radio DJs: The objective here is to have your music start enjoying a lot of airplay. That would potentially help you connect with certain fans that you wouldn’t be able to connect with in any other way.
  4. Pay DJs to play your music frequently: This is admittedly controversial. But if you are in a market where people pay DJs to have their music played frequently, then you too should do it. It is not as expensive as you think. If, for instance, you have 50 or 100 bucks in your prepaid card (as confirmed through the PrepaidCardStatus portal) you can use the money to incentivize an upcoming DJ. The deal would be for the DJ to start playing your music more frequently. That is definitely better than spending all that money on booze. If yours is truly good music (see tip 1 above) and DJs start playing it more frequently, you would be well on your way towards becoming the next music star.